Angebote zu "Internet" (9 Treffer)

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Link Building Strategies for SEO: Top 25 Strate...
9,95 € *
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The Internet has become just another battleground for businesses with the birth of eCommerce, due to its global accessibility and ease of use. That said, everyone want their businesses to be more visible to their patrons, leveraging their search habits and borrowing the power of search engines. However, there are some pitfalls that a beginners - and even some veterans - fall into when optimizing their sites. These include: Outdated techniques, "Black hat" tricks, Inability to understand trends. This Audibook will help the listener - you! - avoid all of these mistakes and more when applied in the field of backlinking, an all-important SEO subsector that one must know about if they are to implement a successful SEO strategy. listen and know more about the basics and the nitty-gritty of backlinking, complete with the human factor involved in the art and the things you must never do. After listening to this Audibook, you will be on your way to being a master of utilizing backlinks to ethically improve your site's page rank! 1. Language: English. Narrator: Robert Gazy. Audio sample: http://samples.audible.de/bk/acx0/028588/bk_acx0_028588_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 03.12.2020
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How to Improve Online Sales: The Best Guide on ...
9,95 € *
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If you have an online business, then an effective website is an absolute necessity for successful sales and growth. This book will take you through the steps necessary to greatly enhance your website and help you drive more traffic to it. Turning visitors into customers on your website can be more easily achieved if you know how and what backlinking is. Are you using SEO words and phrases appropriately and keeping your company blog refreshed with new, relevant content each week? If you are not sure about any of these things, then you need How to Improve Online Sales. The social media landscape is vast and confusing unless you know how to navigate it and use it effectively. In this book, you will learn how to use backlinks with the different platforms like Facebook, Tumblr, and Twitter. Are you successfully article-marketing? If not, then it is time to learn how right now and How to Improve Online Sales has all the information you need like: what are keywords and why you need to know and care about keyword densities. How to Improve Online Sales is an essential companion for everyone with an online business or anyone who wants a stronger Internet presence for his or her company. Are you interested in listening to this audiobook? 1. Language: English. Narrator: David Loving. Audio sample: http://samples.audible.de/bk/acx0/092052/bk_acx0_092052_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 03.12.2020
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Getting Structured Data from the Internet
40,64 € *
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Utilize web scraping at scale to quickly get unlimited amounts of free data available on the web into a structured format. This book teaches you to use Python scripts to crawl through websites at scale and scrape data from HTML and JavaScript-enabled pages and convert it into structured data formats such as CSV, Excel, JSON, or load it into a SQL database of your choice. This book goes beyond the basics of web scraping and covers advanced topics such as natural language processing (NLP) and text analytics to extract names of people, places, email addresses, contact details, etc., from a page at production scale using distributed big data techniques on an Amazon Web Services (AWS)-based cloud infrastructure. It book covers developing a robust data processing and ingestion pipeline on the Common Crawl corpus, containing petabytes of data publicly available and a web crawl data set available on AWS's registry of open data.Getting Structured Data from the Internet also includes a step-by-step tutorial on deploying your own crawlers using a production web scraping framework (such as Scrapy) and dealing with real-world issues (such as breaking Captcha, proxy IP rotation, and more). Code used in the book is provided to help you understand the concepts in practice and write your own web crawler to power your business ideas.What You Will LearnUnderstand web scraping, its applications/uses, and how to avoid web scraping by hitting publicly available rest API endpoints to directly get dataDevelop a web scraper and crawler from scratch using lxml and BeautifulSoup library, and learn about scraping from JavaScript-enabled pages using SeleniumUse AWS-based cloud computing with EC2, S3, Athena, SQS, and SNS to analyze, extract, and store useful insights from crawled pagesUse SQL language on PostgreSQL running on Amazon Relational Database Service (RDS) and SQLite using SQLalchemyReview sci-kit learn, Gensim, and spaCy to perform NLP tasks on scraped web pages such as name entity recognition, topic clustering (Kmeans, Agglomerative Clustering), topic modeling (LDA, NMF, LSI), topic classification (naive Bayes, Gradient Boosting Classifier) and text similarity (cosine distance-based nearest neighbors)Handle web archival file formats and explore Common Crawl open data on AWSIllustrate practical applications for web crawl data by building a similar website tool and a technology profiler similar to builtwith.comWrite scripts to create a backlinks database on a web scale similar to Ahrefs.com, Moz.com, Majestic.com, etc., for search engine optimization (SEO), competitor research, and determining website domain authority and rankingUse web crawl data to build a news sentiment analysis system or alternative financial analysis covering stock market trading signalsWrite a production-ready crawler in Python using Scrapy framework and deal with practical workarounds for Captchas, IP rotation, and moreWho This Book Is ForPrimary audience: data analysts and scientists with little to no exposure to real-world data processing challenges, secondary: experienced software developers doing web-heavy data processing who need a primer, tertiary: business owners and startup founders who need to know more about implementation to better direct their technical team

Anbieter: Dodax
Stand: 03.12.2020
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Getting Structured Data from the Internet
38,15 € *
ggf. zzgl. Versand

Utilize web scraping at scale to quickly get unlimited amounts of free data available on the web into a structured format. This book teaches you to use Python scripts to crawl through websites at scale and scrape data from HTML and JavaScript-enabled pages and convert it into structured data formats such as CSV, Excel, JSON, or load it into a SQL database of your choice. This book goes beyond the basics of web scraping and covers advanced topics such as natural language processing (NLP) and text analytics to extract names of people, places, email addresses, contact details, etc., from a page at production scale using distributed big data techniques on an Amazon Web Services (AWS)-based cloud infrastructure. It book covers developing a robust data processing and ingestion pipeline on the Common Crawl corpus, containing petabytes of data publicly available and a web crawl data set available on AWS's registry of open data.Getting Structured Data from the Internet also includes a step-by-step tutorial on deploying your own crawlers using a production web scraping framework (such as Scrapy) and dealing with real-world issues (such as breaking Captcha, proxy IP rotation, and more). Code used in the book is provided to help you understand the concepts in practice and write your own web crawler to power your business ideas.What You Will LearnUnderstand web scraping, its applications/uses, and how to avoid web scraping by hitting publicly available rest API endpoints to directly get dataDevelop a web scraper and crawler from scratch using lxml and BeautifulSoup library, and learn about scraping from JavaScript-enabled pages using SeleniumUse AWS-based cloud computing with EC2, S3, Athena, SQS, and SNS to analyze, extract, and store useful insights from crawled pagesUse SQL language on PostgreSQL running on Amazon Relational Database Service (RDS) and SQLite using SQLalchemyReview sci-kit learn, Gensim, and spaCy to perform NLP tasks on scraped web pages such as name entity recognition, topic clustering (Kmeans, Agglomerative Clustering), topic modeling (LDA, NMF, LSI), topic classification (naive Bayes, Gradient Boosting Classifier) and text similarity (cosine distance-based nearest neighbors)Handle web archival file formats and explore Common Crawl open data on AWSIllustrate practical applications for web crawl data by building a similar website tool and a technology profiler similar to builtwith.comWrite scripts to create a backlinks database on a web scale similar to Ahrefs.com, Moz.com, Majestic.com, etc., for search engine optimization (SEO), competitor research, and determining website domain authority and rankingUse web crawl data to build a news sentiment analysis system or alternative financial analysis covering stock market trading signalsWrite a production-ready crawler in Python using Scrapy framework and deal with practical workarounds for Captchas, IP rotation, and moreWho This Book Is ForPrimary audience: data analysts and scientists with little to no exposure to real-world data processing challenges, secondary: experienced software developers doing web-heavy data processing who need a primer, tertiary: business owners and startup founders who need to know more about implementation to better direct their technical team

Anbieter: Dodax
Stand: 03.12.2020
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SEO Made Super Simple - Search Engine Optimizat...
4,00 CHF *
ggf. zzgl. Versand

Put Your Website at the Top of Google ***THE LATEST SEO TECHNIQUES [POST HUMMINGBIRD & PANDA 4.0] THAT WILL MAKE GOOGLE LOVE YOUR WEBSITES*** 'Exactly the kind of book I wish I'd had when I started in SEO!' 'The latest Google SEO 2014 methods that really do work…' Even If You Don't Know Where To Start With Search Engine Optimization… Whether you are a website veteran or a raw beginner, this ebook is full of information that can help you. It contains the most up-to-date SEO methods to help you push your website to the very top of the search engine rankings. Written in an easy-to-understand, straightforward style, SEO Made Super Simple begins with the question 'What is SEO?', then goes on to provide the answers. Don't risk damaging your website by using out of date SEO optimization techniques SEO has changed. Google's Penguin and Panda algorithm updates altered everything. What worked before can seriously damage your website now. WordPress and Google SEO guru, Jack Davies has been building and promoting websites for over twenty years. He has become one of the world's most in-demand teachers of WordPress SEO strategies. Increase Your Online Ranking with this Comprehensive Guide to SEO 2014 & Forward into 2015 Provided you willing to work at it and don't expect instant one-click soluctions (they don't exist!), here is some of what SEO Made Super Simple can teach you: • Exactly what Google, Bing, and Yahoo expect from your website • How to give the search engines exactly what they want and make them reward you • How to solve the exact match domain dilemma • Advanced - but easy to implement - keyword strategies that always pay off • How your competitors can help you outrank them • What your 'bounce rate' is and how to slash it • How to write for the internet - and get extra search engine love in return • Understanding Social Media and making it work for you • What not to do • Getting the right (as opposed to the 'wrong') backlinks • How to make web 2.0 work for you - despite what other SEO 'experts' may say • Extra help for WordPress sites … and much more useful SEO information, tips, and tricks that will work for any website struggling to succeed in today's competitive market. A Personal Note from the Author about Search Engine Marketing (The Super Simple Way): I've probably bought every book on SEO going and I'm constantly amazed to see how many of them are peddling out of date information that simply will not work. Worse than that, if you implement some common strategies, it could actually damage your site in Google's eyes. That's why I wrote this step-by-step guide. Just remember, there's no such thing as a 'free lunch' or a magic SEO button to press. Getting to the top of Google in 2014 requires hard work and dedication. The only short cut that works is to 'do it right'. Let me show you how today.

Anbieter: Orell Fuessli CH
Stand: 03.12.2020
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Onlinemarketing-Praxis für Webshops
28,00 CHF *
ggf. zzgl. Versand

Dieses Buch gibt zahlreiche Empfehlungen für ein erfolgreiches Onlineshop-Marketing. Die kompakt und verständlich verfassten Empfehlungen und Möglichkeiten von Massnahmen mit vielen Beispielen können auch ohne Programmierer oder SEO-Experten und meistens kostenlos umgesetzt werden. Unter den über 250 Tipps werden beispielsweise folgende praxisrelevante Themen behandelt, die den Verkaufserfolg von Shops nachweisbar stark beeinflussen: Suchmaschinenmarketing mit Fokus auf Google, Verkaufsförderung, attraktive Produktpräsentation, Produkttexte, die verkaufen, Online-Anzeigen, Newsletter-Marketing, Nutzung von Netzwerken und mehr. Vor allem die wichtigsten Erfolgsfaktoren - Content und attraktive und verkaufsfördernde Produktpräsentation - werden ausführlich und mit vielen Mustertexten und Praxisbeispielen behandelt. Attraktive Beispiels-Webshops aus dem Internet veranschaulichen wichtige Erfolgsfaktoren. Weitere Themen sind neue Kundenservice-Ideen, grösstenteils unbekannte, aber leistungsfähige Tools zur Webshop-Analyse, Methoden zum Aufbau der so wichtigen Backlinks und viele Anregungen mehr, wie Sie sich wirkungsvoll von der Shopkonkurrenz abheben und das Vertrauen der Kunden gewinnen. Auch Informationen, wann und weshalb Google Webshops abstraft, fehlen nicht und können grossen Schaden für Ihren Shop vermeiden helfen. Arbeitshilfen wie Produktabbildungs- und Präsentations-Möglichkeiten, Massnahmen zur Reduktion von Kaufabbrüchen, die wichtige Aussagen und Kennzahlen von Besucher-Statistiken, Erfolgsfaktoren von AdWords-Anzeigen, packende Headlines und Inhalts-Ideen und Übersicht von Shopsystemen erleichtern die Umsetzung zusätzlich und sind auch auf der CD-ROM enthalten. Viele Praxisanregungen gibt auch ein Marketingplan, der in 10 Schritten die systematische Umsetzung von Massnahmen veranschaulicht. Einige der Fragen, welche dieses Praxishandbuch prägnant und kompakt beantwortet: Wie kann man Produkte interessant präsentieren? Wie schreibt man lebendige und packende Texte, die verkaufen? Wo kann man (oft) kostenlos aber wirksam für den Shop werben? Wie kann man Kunden zu Folgekäufen wiederkehrenden Kunden machen? Welche Formulierungen sind besonders verkaufwirksam? Welche Marketing-Features für Onlineshops bringen wie viel? Worauf schaut Google beim Ranking und Bewerten am meisten? Wie gibt man Kunden Sicherheit und Vertrauen? Wo und wie findet man die besten Anregungen und Ideen für den Shop? Wie erstellt man eine für Kunden und Suchmaschinen optimale Navigation? Wie kann man das Vertrauen gewinnen und Kunden Sicherheit geben? Wie macht man aus Produkttexten Top-Verkäufer und wer hilft dabei? Welche Serviceleistungen überzeugen Kunden am meisten? Was sind die Erfolgsgeheimnisse der erfolgreichsten AdWords-Anzeigen? Welche Bezahlungsarten sind die besten und wie viele sind ideal?

Anbieter: Orell Fuessli CH
Stand: 03.12.2020
Zum Angebot
Onlinemarketing-Praxis für Webshops
26,99 € *
ggf. zzgl. Versand

Dieses Buch gibt zahlreiche Empfehlungen für ein erfolgreiches Onlineshop-Marketing. Die kompakt und verständlich verfassten Empfehlungen und Möglichkeiten von Massnahmen mit vielen Beispielen können auch ohne Programmierer oder SEO-Experten und meistens kostenlos umgesetzt werden. Unter den über 250 Tipps werden beispielsweise folgende praxisrelevante Themen behandelt, die den Verkaufserfolg von Shops nachweisbar stark beeinflussen: Suchmaschinenmarketing mit Fokus auf Google, Verkaufsförderung, attraktive Produktpräsentation, Produkttexte, die verkaufen, Online-Anzeigen, Newsletter-Marketing, Nutzung von Netzwerken und mehr. Vor allem die wichtigsten Erfolgsfaktoren - Content und attraktive und verkaufsfördernde Produktpräsentation - werden ausführlich und mit vielen Mustertexten und Praxisbeispielen behandelt. Attraktive Beispiels-Webshops aus dem Internet veranschaulichen wichtige Erfolgsfaktoren. Weitere Themen sind neue Kundenservice-Ideen, grösstenteils unbekannte, aber leistungsfähige Tools zur Webshop-Analyse, Methoden zum Aufbau der so wichtigen Backlinks und viele Anregungen mehr, wie Sie sich wirkungsvoll von der Shopkonkurrenz abheben und das Vertrauen der Kunden gewinnen. Auch Informationen, wann und weshalb Google Webshops abstraft, fehlen nicht und können grossen Schaden für Ihren Shop vermeiden helfen. Arbeitshilfen wie Produktabbildungs- und Präsentations-Möglichkeiten, Massnahmen zur Reduktion von Kaufabbrüchen, die wichtige Aussagen und Kennzahlen von Besucher-Statistiken, Erfolgsfaktoren von AdWords-Anzeigen, packende Headlines und Inhalts-Ideen und Übersicht von Shopsystemen erleichtern die Umsetzung zusätzlich und sind auch auf der CD-ROM enthalten. Viele Praxisanregungen gibt auch ein Marketingplan, der in 10 Schritten die systematische Umsetzung von Massnahmen veranschaulicht. Einige der Fragen, welche dieses Praxishandbuch prägnant und kompakt beantwortet: Wie kann man Produkte interessant präsentieren? Wie schreibt man lebendige und packende Texte, die verkaufen? Wo kann man (oft) kostenlos aber wirksam für den Shop werben? Wie kann man Kunden zu Folgekäufen wiederkehrenden Kunden machen? Welche Formulierungen sind besonders verkaufwirksam? Welche Marketing-Features für Onlineshops bringen wie viel? Worauf schaut Google beim Ranking und Bewerten am meisten? Wie gibt man Kunden Sicherheit und Vertrauen? Wo und wie findet man die besten Anregungen und Ideen für den Shop? Wie erstellt man eine für Kunden und Suchmaschinen optimale Navigation? Wie kann man das Vertrauen gewinnen und Kunden Sicherheit geben? Wie macht man aus Produkttexten Top-Verkäufer und wer hilft dabei? Welche Serviceleistungen überzeugen Kunden am meisten? Was sind die Erfolgsgeheimnisse der erfolgreichsten AdWords-Anzeigen? Welche Bezahlungsarten sind die besten und wie viele sind ideal?

Anbieter: Thalia AT
Stand: 03.12.2020
Zum Angebot
SEO Made Super Simple - Search Engine Optimizat...
3,75 € *
ggf. zzgl. Versand

Put Your Website at the Top of Google ***THE LATEST SEO TECHNIQUES [POST HUMMINGBIRD & PANDA 4.0] THAT WILL MAKE GOOGLE LOVE YOUR WEBSITES*** 'Exactly the kind of book I wish I'd had when I started in SEO!' 'The latest Google SEO 2014 methods that really do work…' Even If You Don't Know Where To Start With Search Engine Optimization… Whether you are a website veteran or a raw beginner, this ebook is full of information that can help you. It contains the most up-to-date SEO methods to help you push your website to the very top of the search engine rankings. Written in an easy-to-understand, straightforward style, SEO Made Super Simple begins with the question 'What is SEO?', then goes on to provide the answers. Don't risk damaging your website by using out of date SEO optimization techniques SEO has changed. Google's Penguin and Panda algorithm updates altered everything. What worked before can seriously damage your website now. WordPress and Google SEO guru, Jack Davies has been building and promoting websites for over twenty years. He has become one of the world's most in-demand teachers of WordPress SEO strategies. Increase Your Online Ranking with this Comprehensive Guide to SEO 2014 & Forward into 2015 Provided you willing to work at it and don't expect instant one-click soluctions (they don't exist!), here is some of what SEO Made Super Simple can teach you: • Exactly what Google, Bing, and Yahoo expect from your website • How to give the search engines exactly what they want and make them reward you • How to solve the exact match domain dilemma • Advanced - but easy to implement - keyword strategies that always pay off • How your competitors can help you outrank them • What your 'bounce rate' is and how to slash it • How to write for the internet - and get extra search engine love in return • Understanding Social Media and making it work for you • What not to do • Getting the right (as opposed to the 'wrong') backlinks • How to make web 2.0 work for you - despite what other SEO 'experts' may say • Extra help for WordPress sites … and much more useful SEO information, tips, and tricks that will work for any website struggling to succeed in today's competitive market. A Personal Note from the Author about Search Engine Marketing (The Super Simple Way): I've probably bought every book on SEO going and I'm constantly amazed to see how many of them are peddling out of date information that simply will not work. Worse than that, if you implement some common strategies, it could actually damage your site in Google's eyes. That's why I wrote this step-by-step guide. Just remember, there's no such thing as a 'free lunch' or a magic SEO button to press. Getting to the top of Google in 2014 requires hard work and dedication. The only short cut that works is to 'do it right'. Let me show you how today.

Anbieter: Thalia AT
Stand: 03.12.2020
Zum Angebot