Das Ziel dieses Leitfadens ist es, dem Leser eine Übersicht über die verbreiteten Methoden der Suchmaschinenoptimierung (Search Engine Optimization, SEO) zu geben, um Websites optimal auf Suchmaschinenplatzierungen vorzubereiten. Dabei konzentriert sich der Leitfaden primär auf die Offpage-Optimierung und ist somit Teil der Kommunikationspolitik im Rahmen des Marketing-Mix aus der Betriebswirtschaftslehre. Der Leitfaden zeigt auf, welche Faktoren bei der Suchmaschinenoptimierung von Bedeutung sind und mit welchen Maßnahmen - im Bereich der Offpage-Optimierung - die Präsenz einer Webseite bei Websuchen verbessert werden kann. Dabei steht das Linkbuilding im Vordergrund. Möglichkeiten, wie Backlinks generiert werden können, sind in großer Zahl dargestellt.
Search Engine Optimization doesn't have to be as confusing as the last episode of Lost. (And it certainly doesn't have to involve any smoke monsters.) In Search Engine Optimization That Doesn't Suck, Michael Clarke of Punk Rock Marketing shares his latest, cutting-edge tips on how to optimize your website for: a) maximum visibility in the search engines; b) improved user experiences; and c) a much, much cheaper way to bring in new customers (and possible) customers into your marketing universe. In Search Engine Optimization That Doesn't Suck you'll discover how to tackle some of the common questions surrounding SEO (Do keywords still work? Do exact-name domains still work? How important are backlinks now? Can anybody promise you placement on Page 1 of Google. We will also tackle the mostly misunderstood concept of "high-quality content," dig into the nuts-and-bolts of your website and blog, and delve into the scary, shady world of backlinks. (Trust me, it's dark and scary place.) And give you the straight scoop on how backlinks actually work in SEO...and how to find good ones quickly and easily. (Without selling your soul.) So, if you'd like a Ph.D. in Search Engine Optimization, without taking a single class, then check out Search Engine Optimization That Doesn't Suck and begin your journey of world-class domination! 1. Language: English. Narrator: Greg Zarcone. Audio sample: http://samples.audible.de/bk/acx0/013175/bk_acx0_013175_sample.mp3. Digital audiobook in aax.
Decoding SEO the Easy Way is a book which can take you places - especially to the first page of search engine results. From shoes to submarines, everything can be sold on the Internet provided you know the secret of selling online. SEO, or search engine optimization, is a huge part of this secret. Understanding SEO is therefore critical to your online success. You will learn about various SEO white hat or ethical techniques in this book. You will be able to dominate search results by using the secret sauce which you learn to mix into your website. This secret sauce consists of terms like keywords, backlinks, authority, and online and offline optimization. You will learn about each of these in detail. But the purpose of this book goes beyond learning SEO terms. Its objective is to give you the big picture. Its goal is to provide you with the tools to dominate the search engine results pages by decoding SEO secrets. Many books on SEO merely complicate and confuse audiences. You get a feeling that SEO is a massive task you are not capable of executing. This is a false notion. This book on Decoding SEO the Easy Way will show you how optimization is only a process from which you can benefit enormously. Go ahead, listen to the book and get enlightened. 1. Language: English. Narrator: Jim D Johnston. Audio sample: http://samples.audible.de/bk/acx0/091902/bk_acx0_091902_sample.mp3. Digital audiobook in aax.
You need your business to grow and meet its goals over the next 12 months. You may have tried different marketing and sales tactics and met with different consultants, agencies, and potential hires. Still, there's still no clear answer. How can you maximize your return and meet your business goals, all while on a limited budget? If we had a corporate level, multimillion-dollar advertising campaign, this might be easy. But we aren't in that position. It takes just two things for powerful marketing. First of all you need to know how to turn your digital presence into something useful, like leads or customers. To do this you need a digital sales funnel in place from top to bottom. These are the six stages of the digital sales funnel: Stage one: generate demand Stage two: capture quality leads Stage three: nurture leads Stage four: convert leads into customers Stage five: close, deliver, and satisfy Stage six: referrals and follow-up But that alone doesn't mean much unless there's a clear purpose. To have a purpose, we need a strategy. Learn to Develop a Strategy with Five Steps: 1. Where are you today? 2. Finding your ideal 3. Mapping out your plan 4. Getting your hands dirty 5. Recap and review Have you noticed we didn't say you have to know how to do popular digital-marketing tactics? Search-engine optimization has backlinks to build and keywords to optimize for. Email lists have to be set up, connected to your website, and segmented based on the audience. Your website...well, that might need to be coded from the ground up again. But we aren't going to worry about that. It isn't our job to know how to build a website or do SEO or any of that. It's our job to set a strategy to decide what we need or don't need and have others deliver the technical work. 1. Language: English. Narrator: David J. Bradley. Audio sample: http://samples.audible.de/bk/acx0/031631/bk_acx0_031631_sample.mp3. Digital audiobook in aax.