Das Ziel dieses Leitfadens ist es, dem Leser eine Übersicht über die verbreiteten Methoden der Suchmaschinenoptimierung (Search Engine Optimization, SEO) zu geben, um Websites optimal auf Suchmaschinenplatzierungen vorzubereiten. Dabei konzentriert sich der Leitfaden primär auf die Offpage-Optimierung und ist somit Teil der Kommunikationspolitik im Rahmen des Marketing-Mix aus der Betriebswirtschaftslehre. Der Leitfaden zeigt auf, welche Faktoren bei der Suchmaschinenoptimierung von Bedeutung sind und mit welchen Maßnahmen - im Bereich der Offpage-Optimierung - die Präsenz einer Webseite bei Websuchen verbessert werden kann. Dabei steht das Linkbuilding im Vordergrund. Möglichkeiten, wie Backlinks generiert werden können, sind in großer Zahl dargestellt.
The Internet has become just another battleground for businesses with the birth of eCommerce, due to its global accessibility and ease of use. That said, everyone want their businesses to be more visible to their patrons, leveraging their search habits and borrowing the power of search engines. However, there are some pitfalls that a beginners - and even some veterans - fall into when optimizing their sites. These include: Outdated techniques, "Black hat" tricks, Inability to understand trends. This Audibook will help the listener - you! - avoid all of these mistakes and more when applied in the field of backlinking, an all-important SEO subsector that one must know about if they are to implement a successful SEO strategy. listen and know more about the basics and the nitty-gritty of backlinking, complete with the human factor involved in the art and the things you must never do. After listening to this Audibook, you will be on your way to being a master of utilizing backlinks to ethically improve your site's page rank! 1. Language: English. Narrator: Robert Gazy. Audio sample: http://samples.audible.de/bk/acx0/028588/bk_acx0_028588_sample.mp3. Digital audiobook in aax.
One of my first SEO mentors told me if you want to outrank a site, just find out how many backlinks that site has, and go get more backlinks than they have. It's that simple! That statement was enough to get me hooked on the idea of ranking on page one for every possible keyword term in my niche and dominating my competition. How about you? I can tell you it's absolutely possible because I have done it! Over the years I have found that there are a few more factors involved in ranking your site on page one. But don't worry: That is why I wrote this book! It was to give you a step-by-step strategy to building the right kind of links to dominate your competitors and get number-one rankings. You no longer have to be confused about link building. Just follow my step-by-step plan. You are about to learn the ultimate link-building techniques: What is link building? Factors that affect your SEO ranking Get backlinks first Hack your competitors' backlinks (and rankings) More great ways to build backlinks Top eight creative link-building techniques The difference between black, gray, and white-hat link-building techniques How to avoid being slapped by Penguin, Panda, and Hummingbird (or any other animal-named Google updates) Best SEO & link-building tools Conclusion 1. Language: English. Narrator: Mark Moseley. Audio sample: http://samples.audible.de/bk/acx0/034198/bk_acx0_034198_sample.mp3. Digital audiobook in aax.
Search Engine Optimization doesn't have to be as confusing as the last episode of Lost. (And it certainly doesn't have to involve any smoke monsters.) In Search Engine Optimization That Doesn't Suck, Michael Clarke of Punk Rock Marketing shares his latest, cutting-edge tips on how to optimize your website for: a) maximum visibility in the search engines; b) improved user experiences; and c) a much, much cheaper way to bring in new customers (and possible) customers into your marketing universe. In Search Engine Optimization That Doesn't Suck you'll discover how to tackle some of the common questions surrounding SEO (Do keywords still work? Do exact-name domains still work? How important are backlinks now? Can anybody promise you placement on Page 1 of Google. We will also tackle the mostly misunderstood concept of "high-quality content," dig into the nuts-and-bolts of your website and blog, and delve into the scary, shady world of backlinks. (Trust me, it's dark and scary place.) And give you the straight scoop on how backlinks actually work in SEO...and how to find good ones quickly and easily. (Without selling your soul.) So, if you'd like a Ph.D. in Search Engine Optimization, without taking a single class, then check out Search Engine Optimization That Doesn't Suck and begin your journey of world-class domination! 1. Language: English. Narrator: Greg Zarcone. Audio sample: http://samples.audible.de/bk/acx0/013175/bk_acx0_013175_sample.mp3. Digital audiobook in aax.
Decoding SEO the Easy Way is a book which can take you places - especially to the first page of search engine results. From shoes to submarines, everything can be sold on the Internet provided you know the secret of selling online. SEO, or search engine optimization, is a huge part of this secret. Understanding SEO is therefore critical to your online success. You will learn about various SEO white hat or ethical techniques in this book. You will be able to dominate search results by using the secret sauce which you learn to mix into your website. This secret sauce consists of terms like keywords, backlinks, authority, and online and offline optimization. You will learn about each of these in detail. But the purpose of this book goes beyond learning SEO terms. Its objective is to give you the big picture. Its goal is to provide you with the tools to dominate the search engine results pages by decoding SEO secrets. Many books on SEO merely complicate and confuse audiences. You get a feeling that SEO is a massive task you are not capable of executing. This is a false notion. This book on Decoding SEO the Easy Way will show you how optimization is only a process from which you can benefit enormously. Go ahead, listen to the book and get enlightened. 1. Language: English. Narrator: Jim D Johnston. Audio sample: http://samples.audible.de/bk/acx0/091902/bk_acx0_091902_sample.mp3. Digital audiobook in aax.